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When to podcast

when_podcastPodcasting is a great way to communicate complex research findings and set them in a context of interest to your target audiences. It is also an excellent means of creating engaging educational resources to support teaching or a more permanent record and resource.

From short, easy-to-follow interviews with researcher, teachers and high profile guests and visitors to a half hour radio-style programme presented by you or one of your team, recording podcasts is quick, easy and efficient. It can even be done remotely so you don’t always need to be at an event to capture audio.

High profile guest

When columnist and child and healthcare expert Miriam Stoppard was invited to chair an event on breastfeeding for the Institute for Social and Economic Research (ISER), we were there to record an interview with her for their podcast series, giving the communications team the opportunity to share what she had to say with a much larger and wider audience than the event itself and generate further interest in the research presented after it had ended.

Publicity for events

When the team behind the UK Household Longitudinal Study, Understanding Society, held its Research Conference, we pre-recorded an interview over Skype with keynote speaker Professor Maarten Van Ham and used it to help generate interest in the event and the survey. The bi-annual conference was the most successful to date.

Publicising a book

We are often asked to work with individual academics/writers looking to promote a new book. We spoke to Professor Todd Landman from the University if Essex about his book on Human Rights as part of a broader series of podcasts for him about his research. Putting together a series of podcasts with Professor Sharlene Hesse-Biber from Boston College about her incredible book Waiting for Cancer to Come, enabled her to speak freely not just about her academic study of genetic testing and the BRCA gene mutation but also her personal and family experiences of breast cancer.

Making research more accessible

When the National Centre for Research Methods was looking for a way to make research methods interesting and more accessible to a wider range of people, they decided to launch their own special podcast series which seeks to demonstrate the real-world as well as research-world impact of their projects. We are also working with the team behind the Millennium Cohort Study on a series of podcasts to showcase early findings as the children in the study turn 11 and with researchers at UCL interested in health research across the life course.